Dexter Realty

Real Estate Brokerage Website

An esteemed independent real estate brokerage in Vancouver needed to showcase their new brand online through a completely revamped and modernized WordPress website. The key aspects of the website were to showcase the philosophy of the brokerage and its agents, but also allow visitors easy access to information on properties. The owners of the brokerage asked if I could step in and reboot their website project knowing the work I did with Eaglehurst Homes. After an initial review of the current plan for content and design of the website, we decided to use a similar design theme but use a new content structure for the website.

Working with a copywriter and UI/UX designer, we created an improved user experience and simplified and reorganized the flow of content. The client requested that the website be easily updated and edited by staff. Attention to user-friendliness in the WordPress dashboard, well-structured user roles and training sessions were a key part of the development and the eventual pass off. The website is now successfully being self-managed to showcase their new brand, agents and their properties.