A realtor in the competitive real estate market of Vancouver required a brand that would be recognizable as her business grew and represent the way she worked. It was important to discuss what she wanted her brand to represent. I worked closely with her and through an iterative and collaborative process of designing drafts and receiving feedback, we increased the quality and fidelity of the brand until it was ready.
We released the brand with a modern website, a stationary package, flyers and social media and newspaper adverts. After the release, I continued working with her to test the brand in various print and digital marketing streams to find the optimal solutions. Her hard work, supported by my well-designed brand and marketing materials, paid off. In her first year, she was rookie of the year at her brokerage, Dexter Realty. She has now won 3 Elite Awards for Top Individual Sales and has begun to establish a successful career in Vancouver.